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Belfort Tanzania Limited needed a modern digital presence to showcase their heavy machinery and equipment catalog. This project involved designing and developing a high-performance corporate website that would serve as the company's primary marketing tool and product showcase.
Belfort's previous website was outdated, slow, and failed to effectively showcase their premium machinery products. The site suffered from poor mobile experience and virtually no organic search visibility.
Previous website had 8+ second load times, causing high bounce rates
Non-responsive design meant 60% of mobile visitors left immediately
Poor SEO resulted in zero first-page rankings for key industry terms
Outdated design didn't reflect the company's premium market positioning
No dynamic content management—updates required developer intervention
I began with a competitive analysis of top machinery suppliers' websites globally to identify best practices. Then I created wireframes and design mockups in Figma, iterating with the client's marketing team. Development followed an agile approach with weekly demos.
Selected Next.js for its excellent SEO capabilities through server-side rendering
Implemented aggressive image optimization with Next/Image and WebP format
Designed a component-based architecture for consistent UI and easy maintenance
Used Tailwind CSS for rapid, responsive styling with minimal CSS bundle size
Deployed on Vercel for global CDN distribution and automatic scaling
A blazing-fast, SEO-optimized corporate website that showcases Belfort's machinery catalog with stunning visuals and seamless user experience across all devices.
Filterable product grid with detailed specification pages, high-resolution image galleries, and inquiry forms.
Sub-2 second page loads achieved through lazy loading, image optimization, and code splitting.
Server-side rendering, structured data markup, and optimized meta tags for maximum search visibility.
Mobile-first approach ensuring perfect experience on phones, tablets, and desktops.
Strategic CTAs and contact forms with email notifications for lead generation.
Integrated analytics tracking for monitoring visitor behavior and conversion metrics.
Static site generation with incremental static regeneration for product pages. Content is managed through a headless approach allowing marketing team updates without code changes.
The new website transformed Belfort's digital presence, driving significant increases in organic traffic and establishing the company as a modern, professional industry leader.
<2s
Page load time
200%
Organic traffic increase
100
Lighthouse score
150%
Mobile traffic growth
#1
Google ranking for key terms
45%
Increase in inquiries
“Our new website truly represents who we are as a company. Customers now find us easily online, and the professional design has elevated our brand perception significantly.”
Managing Director
Belfort Tanzania Limited
Investing time in proper image optimization yields massive performance gains
Server-side rendering is crucial for B2B websites targeting search traffic
Mobile-first design is non-negotiable—even for B2B industrial products
Regular performance auditing throughout development prevents last-minute optimizations
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